It happens in web marketing when the sales hype or the boastful language gets too repetitive and turns customers away.
The thing to remember about bragging is that when you really are that good other people do the bragging for you.
Is naked web marketing a frightening thought?
Marketing without pretense should be a welcome idea. For small business web sites we can say the space is limitless because the hosted space is megabytes more than we need.
Our small business web site can pack enormous amounts of info and be accessible everywhere at once. We are conditioned to think that our business web site is going somewhere, like up the ranks with search engines or maybe Oprah will feature our site and it will really get going.
The truth is that our web site is stationary and the only thing that moves is our market if, and when, we attract them.
The web has a huge marketing potential
So why is our business web site not reaching anywhere near its potential? This focus is no longer appropriate for web marketing.
Small business web sites will need to look away from their own self interests and use their web site to cater to the needs of their market. Burnaby Web Consulting is a resource site about web design and marketing info for small business owners.