Web Marketing Plans

As insurance agencies create their marketing plans for the upcoming year, many will focus on insurance agency web marketing as a key marketing driver to generate insurance agency leads. According to Wikipedia, web marketing “refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.” This serves as a reasonable definition for our discussion, as we answer important questions relating to insurance agency web marketing: Let’s begin by identifying the key components of an insurance agency web marketing plan:

Agency Web Seminar Marketing
Blogging and Vlogging
Insurance Agency Website Design
Insurance eMarketing Campaigns
Insurance Search Engine Marketing (SEM)
Insurance SEO (Insurance Agency Search Engine Optimization)
Pay Per Click (Google PPC, LinkedIn PPC, etc.)
Social Media Marketing (Facebook, LinkedIn, Twitter, YouTube, StumbleUpon)
Insurance Agency Telemarketing (augments web marketing)

Arguably, insurance agency web marketing always begins with a comprehensive insurance website redesign, unless the agency website was recently completed and is up to date. provides outsourced marketing, sales and lead generation services focusing in the areas of insurance agency web marketing, insurance web seminar marketing, telemarketing, insurance SEO, insurance agency social media marketing and insurance agency websites.