Now, don’t get fearful
Perhaps professional marketers have told you not to get personal with your marketing, but that type of aggressive marketing is not what we are talking about here. And ‘intimate’ does not mean private and secretive, it means:
Marked by close acquaintance, association, or familiarity
Relating to or indicative of one’s deepest nature
Most web marketing is done at arm’s length because the marketing people are not clear on the market being targeted. Web marketing needs to use HTML in its marketing to get the most out of the medium and yet the HTML in contemporary business designs is relegated to basic navigation and placeholders for content. Instead, we need to put HTML into our marketing methods and provide choices for all members of our market.
Talking all the way through
We will spend time talking to that portion of our market that doesn’t even recognize yet that they have a problem. All of our marketing stays in place for years and as we build we grow stronger and stronger.
Unlike push marketing that requires constant feeding of cash for advertising, our pull marketing is more like putting money in the bank and building our reserves instead of spending them.
Farming our web market is a very different concept from that of an opportunist feeding off of the market.