Are there alternatives to hunting and trapping?
A history of civilizations shows us that cultivation works better in many instances that either hunting or trapping.
It is a wonder that marketing people do not think much about cultivating the greater market share instead of hunting down the smaller market portion that is the ready market.
Your whole market as a resource
It is a simple and practical matter for a web page to cultivate the whole market. We cannot know just what stage of the buying cycle a single visitor is at, yet we need to cultivate that member of our market.
From the very beginning of the buying cycle, where members of our market are becoming aware that they have a problem, all the way through research and then comparison shopping until finally they are close to making a decision, takes in the whole of the market our web site needs to cultivate.
No other marketing medium can provide the tools and the affordable means of cultivating a market. That place where every business is hunting or trapping the ready market is diluted with traffic from search engines.
Your web designer said they would send you tones of web traffic and – even though this is faulty thinking – if they do meet their promise it won’t be what you were expecting.
Search engines are not just available to the ready buyers in your market, they are available to the whole length and breadth of your market.