For you to see web marketing in a different light I first need to introduce a new picture of the web, and then a different understanding of web marketing can emerge. What gives you the greatest sense of reward in running your business?
Answer those questions and you’ve got the beginnings of a marketing strategy to send signals to your market – and let them find you.
On the web, this makes finding your market easier than by using demographics because the search engines do the work for you. In either method you need to play with psychological values, or you need to hire a marketing shrink to sort it out for you.
You can see why most web marketers are sticking to the demographic style of marketing because it feels more tangible even though the web as a medium is anything but tangible.
We’ve discussed briefly why demographic marketing has difficulty dealing with anonymous web users, and why looking inward can provide a marketing strategy to target anonymous market segments.
Edward Cannell is the marketing & SEO manager for A Better World Business Club [http://www.abetterworldbusinessclub.com/] a web marketing support site for small business owners that are making a difference in the world.