Seeing what others miss
How many small business owners really have an accurate description of their web market?
The reason this question comes up is because the vast majority of business web sites do not even speak to their market. They have their problems and they have no need, right now, to know what wonderful people make up this business web site.
If our market cannot see how the web site is trying to help them then help is not there. The end result is that our web site pays a lot of attention to our business and zero to our web market.
We cannot let our web designer be the one to design our web site. It is our job as small business owners to figure out what our web market wants and how to serve them best.
Okay, so you want ideas on how to display your helpful information and a web designer could help if they forgot all about their trendy design packages. These are intangible and emotional values that are difficult to back up with logic.
We need to go with our emotions and intuition because they are the same tools we use when developing social skills, and our web site is sorely lacking in social skills.
Before we even think about connecting with social networks we need our web site to express its own social attitudes.
Edward Cannell is the marketing & SEO manager for Burnaby Web Consulting a web consulting and support site for small business owners that want some straight talk about web design, web marketing and SEO.